Digital Marketing Strategist

8 hours ago

Makati City, National Capital Region, Philippines ShipNow Information Technology Full time

Company Overview

ShipNow Information Technology is a cutting-edge company that aims to revolutionize the way people shop online. We are committed to providing our customers with fast, reliable, and secure shipping solutions.

About the Role

We are seeking an experienced Paid Marketing Campaign and SEO Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing top-notch digital marketing strategies that drive traffic, engagement, and sales.

Main Responsibilities

  • Manage ad campaigns with clear KPIs, handling bids, budgets, audiences, and targeting settings
  • Design and implement digital marketing strategies that maximize performance
  • Creation of marketing activity plans aligned with business objectives and targets
  • Delivering a range of digital and offline advertising and marketing activities, including email, SMS, event, social media, and content marketing
  • Fluency in utilizing data and analytics to track campaign performance, optimize campaign performance, and report on key performance indicators
  • Development and execution of paid media strategies and tactics for websites to drive traffic, engagement, acquisition, and top-line sales
  • Manage the execution and assist with the monitoring and measuring of marketing campaigns
  • Ensure marketing campaigns are cost-effective and adhere to the relevant budget set
  • Strong understanding of branding ensures that the organization's brand and identity is adhered to in campaigns and communication channels
  • Conduct market research to stay updated on industry trends and competitor best practices, and manage monthly KPI reporting for paid media aligned with marketing plans

Required Skills and Qualifications

  • Bachelor's degree or equivalent experience in Marketing or Communications role
  • Minimum of 2 years' experience defining, implementing, and optimizing digital marketing strategies and campaigns that contribute to the bottom line, tracking return on investment and campaign performance
  • Minimum of 2 years working experience using SEO tools
  • Demonstrated experience using various marketing platforms and channels, including Google Analytics, social (Facebook, Instagram, LinkedIn), web development, digital and email marketing, Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
  • Ability to report on campaign results
  • Demonstrated professional networks and marketing expertise
  • Understanding of digital marketing trends and emerging technologies
  • Ability to rapidly assess and resolve complicated issues independently
  • Excellent verbal, written, and interpersonal communication skills
  • Creative mindset with strong analytical and problem-solving skills

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