
Lead Generation Strategist
13 hours ago
As a visionary leader in our marketing team, you will spearhead innovative campaigns that propel online lead generation across diverse channels. This role demands a proactive approach to identifying, testing, and optimizing novel strategies that expand our reach into untapped markets.
We are seeking an accomplished marketer who can thrive in building and experimenting with marketing strategies that transcend traditional playbooks. If you enjoy exploring new channels, analyzing results, and scaling high-performing campaigns, this role is ideal for you.
Key responsibilities include:
- Designing and executing cutting-edge growth-focused marketing plans
- Launching and managing lead generation campaigns in television, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels
- Continuously testing new marketing channels, analyzing data to refine strategies
- Optimizing campaign performance using A/B testing, audience targeting, and conversion tracking
- Collaborating cross-functionally to align marketing efforts with business objectives
- Staying ahead of industry trends to identify new opportunities for expansion
Requirements include:
- Proven experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels
- Strong background in performance marketing, data analysis, and campaign testing
- A hands-on, test-and-learn mindset with the ability to move quickly
- Experience driving revenue growth and improving ROI
- Excellent communication and leadership skills
At our organization, we value individuals who are:
- Adaptable, flexible, and proactive in a dynamic environment
- Professional and dedicated to excellence
- Willing to go above and beyond to achieve exceptional results
- A strong team player who thrives in collaboration
- Committed to continuous improvement and open to experimenting with new approaches
Our organization offers a dynamic and innovative work environment where you can grow and make a real impact. We strive for excellence in all aspects of our work and welcome talented individuals to join our team.
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