Chief Brand Strategist

3 days ago

Manila, National Capital Region, Philippines beBeeBrandExecutive Full time ₱800,000 - ₱1,200,000
Brand Executive Job Description

Our company seeks a highly skilled Brand Executive to join our team. The successful candidate will be responsible for developing and implementing strategies to achieve business goals.

Key Responsibilities:
  • Develop, strategize, and execute plans to achieve the brand's business objectives.
  • Monitor resources by analyzing financial reports and integrating data to drive innovation and efficiency.
  • Leverage expertise in brand-building to lead and develop campaigns that win in-market and ensure brand awareness, experience, and customer loyalty.
  • Stay abreast with new brands and trends in the market, observing competitors regularly for pricing and new product lines.
  • Scout the market for viable distribution, monitor performance of channels, and recommend appropriate actions.
  • Create effective communication strategies and evaluate marketing activities to promote the brand, product, and channels.
  • Lead cross-functional teams to ensure successful execution of marketing initiatives.
  • Adopt technology to develop, implement, track, and optimize digital marketing campaigns and social media across all channels.
  • Coordinate overall strategy and direction to merchandising activities such as product selection, pricing, buying, and principal interfacing.
  • Review product performance and recommend actions for effective inventory management while ensuring business profitability.
Qualifications:
  • Graduate of any 4-year business course.
  • At least 2 years solid experience in brand management and 1 year experience in supervisory capacity from retail industry.
  • Must have strong business acumen, excellent communication, interpersonal, and organizational skills.
  • Outstanding organizational and leadership skills.
  • Basic digital marketing, social media, and data analytics skills.
  • Good negotiation skills and sense of urgency.
  • Adept in collaborating with diverse and cross-functional teams.

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