Business Growth Specialist

24 hours ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeMarketing Full time A$18,000 - A$30,000
Job Title: Growth Marketing Manager

The Growth Marketing Manager plays a crucial role in increasing demand and reducing vacancy across a premium residential portfolio in Wellington. We're looking for a talented professional with expertise in growth marketing to help drive our business forward.

Key Responsibilities:
  • Design and run efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.
  • Build a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
  • Define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion.
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked.
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
Requirements:
  • At least three years in growth or performance marketing for B2C, with proven results in ANZ markets.
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel.
  • Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience.
  • Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued.
  • Excellent English communication skills for briefs, reporting, and stakeholder updates.
  • Reliable internet, suitable hardware, quiet environment, and quality microphone/headset.

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