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Digital Marketing Strategy Lead

1 week ago

Manila, National Capital Region, Philippines Filinvest Land Inc. Full time

Job Overview:

Filinvest Land Inc. is seeking a skilled Digital Marketing Supervisor to lead the planning and implementation of online ad campaigns, providing business intelligence reports for marketing strategies across corporate, property groups, and sellers.

  • Assist in creating data-driven recommendations for enhancing customer experiences through digital analysis and reports.
  • Collaborate with internal divisions to support the planning, coordination, and implementation of online campaigns, ensuring seamless execution.
  • Negotiate and coordinate with external agencies to drive successful campaign outcomes.
Responsibilities:
  • Develop monthly and post-campaign data analysis and reporting for paid and organic campaigns.
  • Analyze campaign performance and provide actionable insights to inform marketing decisions.
  • Maintain accurate records of campaign data, ensuring security and backup protocols are followed.
Requirements:
  • Bachelor's degree in Marketing, Art/Design/Creative Multimedia, Mass Communications, or equivalent.
  • Minimum 3 years of experience in digital marketing or a related field.
  • Prior experience as a digital marketing specialist or in a related role is preferred.