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Marketing Strategy Lead

2 weeks ago

Manila, National Capital Region, Philippines fundoloans Full time

Welcome to Fundo and Savvy Loans

We're a leading fintech lender dedicated to providing fast, transparent, and responsible personal finance solutions. Our team is passionate about innovating and delivering exceptional customer experiences. As a Digital Marketing Manager, you'll play a critical role in driving brand awareness, customer acquisition, and retention through strategic content creation, campaign execution, and digital engagement.

Responsibilities

  • Develop and implement a social media strategy to increase brand awareness, audience engagement, and community growth.
  • Collaborate with the content and design teams to create and schedule engaging organic content across multiple platforms.
  • Monitor and engage with the community by responding to comments, messages, and discussions in a timely and brand-aligned manner.
  • Stay up-to-date on social media trends, competitor activities, and emerging formats to identify opportunities for brand innovation.

Success Metrics:

  • Increased brand awareness, follower growth, and engagement rates
  • Higher community interaction and brand mentions

Campaign Management

  • Plan and coordinate multi-channel marketing campaigns, ensuring alignment across social media, email, website, and partner channels.
  • Work closely with CMO, content, design, and lifecycle teams to ensure campaigns deliver consistent and impactful messaging.
  • Collaborate with external partners, agencies, and influencers to amplify campaign reach and engagement.

Customer Insights

  • Conduct market research and audience surveys to gather insights on customer behaviour, preferences, and trends.
  • Use survey findings to optimise messaging, campaign targeting, and brand positioning.

Loyalty Programmes

  • Work closely with Lifecycle Manager in the development and execution of loyalty programmes to drive repeat engagement and customer advocacy.
  • Work closely with CMO, lead partners, and affiliates to execute co-branded marketing initiatives.

Performance Analysis

  • Track and analyse campaign performance metrics, identifying key areas for improvement.
  • Conduct A/B testing to optimise content, messaging, and engagement strategies.