Marketing and Digital Strategy Officer

2 weeks ago

Manila, National Capital Region, Philippines Century Limitless Corporation Full time

The Marketing and Digital Strategy Officer will play a key role in supporting the Office Leasing team, with primary focus on lead generation, digital marketing, and managing marketing initiatives for Century Diamond Tower (CDT) and Asian Century Center (ACC).

Key Responsibilities:
1. Lead Generation and Marketing Support:
➢ Develop and execute strategies to enhance lead generation and attract potential tenants using various social media platforms.
➢ Monitor inquiries received from various marketing platforms (social media, website, email, etc.) and coordinate with the team for timely follow-ups.

2. Social Media and Digital Campaigns:
➢ Create and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, Company website, etc.) to increase brand awareness and generate leads for CDT and ACC.
➢ Develop and post digital content, including simple digital posters, to highlight the features and amenities of the building.
➢ Monitor and analyze the performance of social media posts and ads, interpreting engagement metrics, and adjusting campaigns to maximize their reach.

3. SEO and Website Optimization:
➢ Manage and optimize the company's website to ensure high traffic, especially from targeted demographics interested in leasing office spaces.
➢ Maximize SEO strategies to enhance online visibility and attract more organic visitors.

4. Event Management and Collaborations:
➢ Organize and execute marketing events, whether initiated by the company or in collaboration with brokers and other organizations.
➢ Coordinate and manage logistics for events and promotions.

5. Marketing Administration and Budget Monitoring:
➢ Track, manage, and update the marketing budget report to ensure efficient use of resources.
➢ Provide regular updates on marketing expenses, campaign outcomes, and strategies to assess their effectiveness and ensure alignment with the leasing team's goals.
➢ Handle administrative work related to marketing tasks as needed.

6. Inter-Department Coordination:
➢ Liaise with other departments (e.g., Comms) as needed to ensure alignment with the company's branding guidelines and the execution of centralized marketing campaigns.

7. Reporting and Analytics:
➢ Regularly provide reports on the performance of digital marketing campaigns, including traffic, leads, social media engagement.
➢ Track competitor marketing strategies and industry trends.

Qualifications:

• Bachelor's degree in Marketing, Communications or related field.

• At least 2-3 years of experience in marketing, with focus on digital marketing, social media campaigns, and lead generation.

• Proficient in digital marketing tools, including social media management platforms, SEO, Google Analytics, and content creation tools.


• Preferably with understanding of the office leasing landscape and its current marketing trends.

• Excellent communication and writing skills, with the ability to create compelling content for digital platforms.

• Proactive and detail-oriented.

• Experience with event planning and coordination is a plus.

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