Paid Advertising Specialist

4 days ago


Makati City, National Capital Region, Philippines ShipNow Information Technology Full time
About the Role

We are looking for a Paid Advertising Specialist who can help us drive traffic, engagement, acquisition, and top-line sales through paid media strategies and tactics. As a key member of our marketing team, you will be responsible for developing and executing paid media campaigns that meet or exceed our business targets.

Your primary focus will be on designing and implementing effective paid media strategies and tactics for websites, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media advertising. You will also manage the execution and assist with the monitoring and measurement of marketing campaigns, ensuring they are cost-effective and adhere to our budget.

A strong understanding of branding ensures that the organization's brand and identity is adhered to in campaigns and in all communication channels. Conducting market research to stay updated on industry trends and competitor best practices is essential, along with managing monthly KPI reporting for paid media aligned with marketing plans.

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