Paid Media Specialist
3 days ago
Here at M2.0 Communications, we are storytellers who believe that there's always more than one way to tell a story. We are focused on telling meaningful data-driven narratives alongside building the best communications team in the Philippines. Our differentiation lies in the robust support offered by our different service units, as well as our knowledge and experience in stakeholder management, technology, and business PR.
As a Paid Media Specialist, you will be responsible for planning, launching, and optimizing paid advertising campaigns across search, social, display, and other digital channels.
What are your responsibilities?- Conducting in-depth research and analysis to identify the most promising paid media opportunities and audience segments.
- Developing comprehensive paid media strategies and campaign plans to achieve client goals.
- Setting up and managing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
- Continuously monitoring campaign performance, making data-driven optimizations to improve results.
- Collaborating with the broader marketing team to ensure paid media is integrated with other digital channels.
- Generating detailed reporting and presenting insights to clients.
- Staying up-to-date with the latest trends, best practices, and platform updates in the paid media landscape.
- Bachelor's degree in marketing, advertising, digital media, or a related field.
- 2-3 years of experience in paid media marketing, with a track record of driving strong campaign results.
- Proficient in setting up, managing, and optimizing paid advertising campaigns across major platforms (Google Ads, Meta Ads, LinkedIn Ads, and other platforms).
- Strong analytical and data interpretation skills, with the ability to derive actionable insights.
- Excellent communication and presentation skills to interact with clients.
- Creative problem-solving abilities and a data-driven, testing-oriented mindset.
- Knowledge of web analytics, audience targeting, and conversion rate optimization.
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About M2.0 Communications Inc.M2.0 Communications specializes in business, technology, and lifestyle communication, with emphasis on public relations, stakeholder management, and digital communication. We focus on public relations, social media marketing, and media analytics, and pride ourselves as experts in earned media communication. M2.0 now has a total of around 50 full-time staffers composed of a dozen manager/director level employees and more than 40 specialists. During this time, the company has worked with dozens of national and international brands including Intel, Dell, Carrier, and the Bank of the Philippine Islands.
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