Paid Advertising Expert

5 days ago


Quezon City, National Capital Region, Philippines Kaliber Full time

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding.

About the Company

Our company overview highlights our commitment to delivering practical, measurable impact for both short- and long-term goals. We focus on attracting and empowering the best talent to create value for clients who appreciate what we've built and where we're going.

What We Do:

  • Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
  • Introduced Performance Branding principles to the world to turn a buzzword into an actionable strategy
  • Piloting a 4-Day Work Week in 2025

About the Role:

This exciting opportunity for a Digital Campaign Specialist at Kaliber requires a highly skilled marketer with 2+ years of experience in paid social and/or paid search campaign management.

The ideal candidate will be responsible for managing high-impact paid digital campaigns across various industries, utilizing expertise in Google Ads, Facebook, TikTok, and Programmatic advertising.

Responsibilities:

  • Campaign Management and Execution (50%): Execute delegated tasks from Account Managers and Performance Managers in a timely manner, schedule and perform recurring optimizations, prioritize conflicting tasks, and communicate task progress to stakeholders.
  • Investigation & Reporting (30%): Monitor campaign performance, assess and resolve issues, produce insightful reports, and collaborate with the Data team to optimize client dashboards.
  • Communication & Collaboration (20%): Contribute ideas to digital strategies, provide task briefs to other departments, effectively communicate with stakeholders, and manage SME client relationships independently.

Requirements:

  • 2+ years paid social and/or paid search campaign management experience
  • Bachelor's degree or equivalent experience
  • Proficiency in Google Analytics, Google Tag Manager, and Google Workspace Suite (advantageous)
  • Exceptional written, spoken, and presentation skills
  • Ability to work collaboratively as part of a team environment

Traits that make you a great fit for Kaliber:

  • Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft
  • Team-Centric & Proactive: You naturally engage and collaborate within a team environment
  • Self-Starter with Initiative: You don't wait for instructions; you see what's needed and take action
  • Curious about the Bigger Picture: You strive to understand what drives performance and business success
  • Detail-Oriented & Quality Driven: You consistently uphold high standards


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