Senior Meta/Facebook Advertising Specialist

3 days ago


Mandaluyong City, National Capital Region, Philippines Growth Rocket Full time
Senior Meta/Facebook Advertising Specialist

Growth Rocket

Negotiable

Hybrid - Mandaluyong 1-3 Yrs Exp Master Full-time

Job DescriptionDescription

Growth Rocket is looking for a strong, experienced Facebook/Meta Advertising specialist to be part of our media buying and client services team. As a Senior Facebook/Meta advertising specialist, you are expected to be on the bleeding edge of paid Facebook and Instagram conversion strategy and advise key stakeholders on applied strategy to drive objectives forward. Your campaigns, the way they are set up, the copy and creative you use, and the audience you target should all fall together to produce progressively improving and dollar-measurable results.

In this role, you will work with cross-functional internal teams to put together advanced campaigns geared towards capturing conversions at the best possible cost per acquisition.

We are looking for a team member with experience creating and executing large-scale advertising campaigns on the Facebook/Meta advertising platform and the ability to properly communicate results to stakeholders at varying levels.

As a data-informed company, Growth Rocket values testing and iteration. You will collaborate heavily with multi-disciplinary squads to produce world-class and case study-worthy campaigns.

Joining Growth Rocket means joining an advanced performance marketing agency that prioritizes outcomes. We experiment with different working arrangements (including Work From Home and Hybrid arrangements) and employee engagement projects to ensure our team members are continuously upskilled, happy, and involved in their work, placing great emphasis on personal and professional growth.

About you:

  • Comprehensive understanding of Meta's Advertising Policies
  • Comfortable with face-to-face and remote stakeholder reporting
  • 2-3 years experience handling marketing budgets and forecasting, and reporting results for Meta Campaigns
  • Able to put together large-scale Campaign Strategy
  • Mastery of the Meta Pixel and Event Tracking
  • Diligent and thoughtful in Campaign Monitoring
  • Creative with numerous ideas to test
  • Produces foundationally-sound, comprehensive, and easily-digestible reporting
  • Good written and oral communication skills
  • Can write and edit ad copies
  • Knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Meta, Twitter, LinkedIn, Pinterest, etc.) is a plus
  • Detail-oriented, self-sufficient, and organized

What you should expect to perform under this role:

  • Optimize campaigns for efficiency
  • Constantly monitor Facebook ad campaigns to ensure they are running optimally
  • Build, run, and scale Facebook ad campaigns (upload content, audience building, adjusting ad settings, etc.)
  • Well-versed in identifying and creating Meta Audiences that match the client's customer avatar requirements
  • Stay up-to-date with digital marketing trends and potential new channels and strategies
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Communicate performance reports and go-forward strategy to internal and external stakeholders
Requirements

Refer to the job description above for requirements.

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