Senior Paid Advertising Specialist

2 weeks ago

Imus, Calabarzon, Philippines beBeePaidAdvertising Full time ₱2,500,000 - ₱4,000,000
Job Overview

We are seeking a highly skilled paid advertising specialist to lead our paid advertising efforts. This is an exciting opportunity for a performance marketing expert to drive real results and grow our business.


Main Responsibilities
  • Paid Advertising Campaign Planning: Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms to maximize ROI and minimize cost per acquisition.
  • Ad Budget Management: Manage large ad budgets effectively to ensure optimal return on investment.
  • Conversion Tracking: Set up, monitor, and optimize conversion tracking to ensure accurate attribution and data-driven decisions.
  • A/B Testing: Perform A/B testing specifically on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • CRO Strategies: Collaborate with the team to implement conversion rate optimization (CRO) strategies that focus on enhancing paid ad performance.
  • Data-Driven Insights: Provide insights and recommendations based on data analytics and attribution modeling.
  • Industry Knowledge: Stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
  • Team Collaboration: Coordinate closely with content, design, and SEO teams to ensure ad campaigns and organic strategies are aligned.
Qualifications
  • Experience: Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Results-Driven: Proven track record of driving high ROI paid campaigns.
  • Data Analysis: Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • A/B Testing: Strong experience with A/B testing for paid ads (not website-level testing).
  • CRO Strategies: Solid understanding of conversion rate optimization (CRO) strategies related to ads.
  • Data Attribution: Familiarity with data attribution models and performance measurement frameworks.
  • SEO Best Practices: Working knowledge of SEO best practices (expertise is not required, but understanding is highly preferred).
  • Technical Skills: Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Collaboration: Experience collaborating with cross-functional marketing teams.
  • Analytics: Ability to analyze complex data and translate insights into actionable strategies.
  • Project Management: Strong project management skills with the ability to handle multiple campaigns simultaneously.

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