Digital Advertising Strategist

2 weeks ago

Imus, Calabarzon, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000
Media Buying Specialist
Drive revenue through strategic advertising campaigns and deliver exceptional results in a dynamic marketing environment.

Job Description:

We are seeking an experienced Media Buyer/Digital Marketing Manager to join our team. The ideal candidate will have a strong background in direct response marketing, with expertise in managing campaigns on Meta.

The successful candidate will be responsible for researching and strategizing ad campaigns, as well as collaborating with the creative team to develop innovative graphic and video concepts.

Key responsibilities include:

  • Managing daily ad spend ranging from $300 – $2k+
  • Data-Driven Decision Making: Utilising performance data for ad creative, landing pages, and offers to optimise effectiveness and identify areas for improvement
  • Funnel Strategy: Identifying and addressing underperforming stages of sales funnels to enhance conversion rates and maximise revenue
  • Creative Strategy: Collaborating with the creative team to develop innovative graphic and video concepts crucial for scaling paid traffic
  • Brainstorming and implementing growth strategies and campaigns that distinguish us from competitors
  • Competitor Research: Drawing insights from successful strategies in similar niches to improve our own advertising and funnel optimisation efforts

Requirements:

To succeed in this role, you will need:

  • 2+ years of direct response marketing experience
  • Skilled in managing campaigns primarily on Meta
  • Highly analytical and data-driven, making decisions informed by data while avoiding over-analytics
  • Building ad account structures aligned with best practices and demonstrating problem-solving abilities
  • Confidence in scaling and optimising ad accounts based on client needs
  • Initiative-driven self-starter capable of managing multiple projects independently and remotely in a fast-paced environment
  • Tenacious and resilient, persisting until goals are achieved
  • Detail-oriented with excellent written and verbal communication skills
  • Utilising tools like Hyros, Google Sheets, and data analytics reporting for actionable insights
  • Managing 3-5 clients and meeting monthly KPI goals
  • Collaborating with team members on optimisation and scaling strategies across ad accounts

Benefits:

You will enjoy:

  • A competitive salary and benefits package
  • Opportunities for professional growth and development
  • A collaborative and dynamic work environment
  • Flexible working arrangements

About Us:

We are a leading provider of digital marketing solutions, dedicated to delivering exceptional results for our clients.

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