
High-Performing Digital Advertising Specialist
2 weeks ago
Job opportunity:
Digital Advertising Expert- We are looking for a seasoned professional with deep expertise in paid advertising to drive revenue growth through high-performing digital ad campaigns.
This role is ideal for someone who understands performance metrics, scaling paid spend, and thrives in a fast-paced environment.
Main Responsibilities- Develop and execute digital ad campaigns that meet business objectives and return on ad spend targets.
- Set up, manage, and continuously optimize paid campaigns to maximize ROI.
- Create compelling, conversion-optimized ad copy tailored to each platform, audience, and funnel stage.
- Collaborate with the creative team to ideate and test ad variations, including static, video, carousel, and user-generated content formats.
- Monitor and analyze campaign performance using analytics tools.
- Prepare regular reports with actionable insights, campaign results, and recommendations for continuous improvement.
- Track key marketing KPIs such as cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), conversion rate (CVR), and customer acquisition cost (CAC).
- 3-5+ years of experience managing Meta Ads and Google Ads, with proven ability to scale campaigns.
- Demonstrated success in e-commerce performance marketing.
- Advanced proficiency with Google Analytics, Facebook Ads Manager, and other reporting tools.
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