Senior Digital Marketing Strategist

16 hours ago

Bacoor, Calabarzon, Philippines beBeeDigitalMarketing Full time $90,000 - $120,000
Marketing Operations Manager Job Description">

We are seeking a highly skilled and motivated Marketing Operations Manager to oversee our ecommerce operations and marketing strategies with a strong focus on the US market.

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  • ">
  • About the Role">
    • ">
    • The successful candidate will be responsible for managing daily Shopify operations for seamless user experiences, optimizing product pages, landing pages, and funnels for mobile responsiveness and conversion, maintaining consistent premium brand representation across all website and product pages, and enhancing website SEO through on-page and off-page optimization techniques.">
    • The role also involves developing and executing META ads strategy launching at least 25 new ad variations weekly, testing various offers on META ads (e.g., bundles, price points, value propositions), creating engaging ad concepts, angles, and copy tailored to target audiences, monitoring ad performance, managing budgets, and optimizing based on data-driven insights.">
    • Collaboration with email marketing teams for cohesive multi-channel campaigns to improve retention, partnering with Social Media Managers to ensure unified messaging across platforms, and coordinating with influencers and social media teams to drive brand awareness and sales are also key aspects of this role.">
    • The Marketing Operations Manager will develop customer segmentation strategies to personalize marketing efforts, use customer feedback and analytics to refine website content and ad campaigns, plan and execute engaging challenge programs including virtual events and themed challenges to foster global participation and community engagement, support new product launches, and plan initiatives like digital training programs designed to encourage repeat purchases from existing customers while serving as an acquisition channel for new customers.">
    • Conversion Rate Optimization (CRO) is another critical area of responsibility, involving analyzing customer behavior and identifying opportunities to improve website CRO, A/B testing landing pages, ads, and product pages to maximize performance.">
    • In addition to these key responsibilities, the successful candidate will manage marketing assets creation, leverage graphic design skills to assist with ad creatives, banners, and other visual assets, and take ownership of execution while collaborating with leadership for direction and feedback.">
    ">
  • Key Skills and Qualifications">
    • ">
    • A degree in Marketing or a related field, combined with relevant work experience in marketing operations and management.">
    • Strong knowledge of ecommerce operations, digital marketing strategies, and analytics tools such as Google Analytics.">
    • Experience with Shopify and its related apps, including shopify API integration.">
    • Familiarity with ad platforms like META and their respective APIs.">
    • Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams.">
    • A keen eye for detail, with the ability to analyze data and identify opportunities for improvement.">
    • Digital marketing certifications such as HubSpot Inbound Marketing certification would be a plus.">
    ">
  • What We Offer">

Our company offers a competitive salary package, comprehensive benefits, and opportunities for career growth and professional development.

">How to Apply">

If you have the required skills and qualifications, please submit your application with a cover letter and resume.

"]],

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