Digital Brand Strategist

14 hours ago

Bacoor, Calabarzon, Philippines beBeeDigitalBrandStrategist Full time $80,000 - $120,000
Job Title: Digital Brand Strategist

As a Digital Brand Strategist, you will be responsible for developing and implementing effective digital marketing strategies aligned with business goals. You will oversee the management of multi-channel marketing campaigns, ensure cohesive brand communication across all platforms, conduct market research to analyze customer trends and competitor activity, and monitor and report on marketing performance metrics.

In this role, you will be required to create and execute strategic marketing plans, manage marketing budgets, forecasts, and vendor relationships, plan and manage participation in trade shows, events, and conferences, and collaborate with the sales team to ensure seamless brand communication. Additionally, you will be responsible for overseeing content creation and messaging for marketing materials, website, and campaigns, as well as conducting market research and analyzing customer trends and competitor activity.

The ideal candidate will have a degree in Marketing, Business, Communications, or a related field, and possess strong understanding of marketing principles, branding, and customer acquisition. They will also have experience with digital marketing tools (e.g., Google Ads, SEO/SEM, CRM, email automation) and proficiency in marketing analytics platforms (Google Analytics, HubSpot). Furthermore, they should have excellent communication and organizational skills, ability to analyze data and market trends to drive strategy, and at least 3 years of proven experience in a marketing management role.

  • A degree in Marketing, Business, Communications, or a related field is required.
  • Strong understanding of marketing principles, branding, and customer acquisition is essential.
  • Familiarity with graphic design or creative tools (Adobe Suite, Canva) is an advantage.
  • Experience with digital marketing tools (e.g., Google Ads, SEO/SEM, CRM, email automation) is necessary.
  • Proficiency in marketing analytics platforms (Google Analytics, HubSpot) is required.
  • Excellent communication and organizational skills are crucial.
  • Ability to analyze data and market trends to drive strategy is essential.
  • At least 3 years of proven experience in a marketing management role is required.

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