Digital Growth Strategist

About LemFi:

LemFi is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we're not stopping at payments. Our vision: To build the first full-stack financial services hub for the world's immigrant population.

You are a candidate who would thrive in a fintech startup environment like ours, where we readily accept individuals with a humble, yet uplifting attitude alongside a diligent sense of work ethic. The teams here are passionate about their work and fields of expertise, but also lend hands on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.

The role of the Digital Growth Specialist, is a remote position within our Marketing team. In this role, you will be responsible for managing paid acquisition channels, creating content plans, and optimising ads contents. You will also be working closely with designers and other teams to develop digital growth strategies.

We are looking for a skilled Digital Growth Strategist to join our Marketing team. The successful candidate will have a strong background in digital marketing, specifically in paid acquisition channels such as Facebook, Google, and TikTok.

• Responsible for the ads purchasing of our app through Facebook / Google / Tik Tok and other paid channels
• Independently complete work such as creating accounts in related platforms, analysing targeted users, improving overall ROI, etc.
• Work closely with designers to develop ads content plan, based on data analysis and user portrays for overseas users
• Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies in an orchestrated way
• Keep track on latest industry trends, keeping a close eye on competitors
• Onboard influencers and manage an influencer network and influencer driven growth among the south east asian diaspora, in the UK, USA, Europe and Canada.
• Develop and manage a B2B partnership network to drive online growth
• Manage Public Relations for us to drive growth among the South East Asian diaspora with multiple stakeholders e.g. Publications, Media Channels, Celebrities and PR Agencies
• Conduct market research to identify current and potential customer needs and trends;
• Support and collaborate with various teams within the company to plan and execute marketing campaigns;
• Engage in cross-functional responsibilities and assist the team where needed.

We offer a dynamic and supportive work environment, opportunities for professional growth, and a competitive compensation package. If you're passionate about digital marketing and excited about the opportunity to grow with us, please submit your application.

We are committed to diversity, equity, and inclusion. We welcome applications from qualified candidates from diverse backgrounds. Please note that only shortlisted candidates will be contacted.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, gender, disability, age, sexual orientation, religion or belief, marital status, or pregnancy and maternity status.