Digital Marketing Strategist

12 hours ago

Paranaque City, Calabarzon, Philippines beBeeMarketing Full time $7,200 - $7,800
Job Title: Digital Marketing Strategist

We are seeking a highly skilled and innovative Digital Marketing Strategist to oversee the development and implementation of our comprehensive social media strategy.

  • Key Responsibilities:
  • Develop a strategic plan to align with our brand's vision and goals, leveraging various social media platforms to increase engagement and reach.
  • Create high-quality content, including text, images, and videos, tailored to our target audience's interests and preferences.
  • Manage and maintain our social media presence, ensuring consistent branding and messaging across all platforms.
  • Engage with our audience through comments, direct messages, and other social media interactions, fostering strong relationships and loyalty.
  • Monitor social media analytics to track performance and identify areas for improvement, making data-driven decisions to optimize our marketing efforts.
  • Product Research:
  • Conduct thorough research to identify trending products and potential affiliate opportunities, staying up-to-date on market trends and consumer behavior.
  • Utilize tools like Google Trends, Jungle Scout, and Keepa to analyze market demand and product quality, informing our product selection and promotion strategies.
  • Content Creation and Engagement:
  • Employ design tools like Canva Pro and video editing software (InShot or CapCut) to create visually appealing content that resonates with our target audience.
  • Apply keyword research tools like AnswerThePublic and BuzzSumo to optimize content for search engines and social media platforms, increasing visibility and driving traffic to our site.
  • Analytics and Reporting:
  • Use social media analytics tools to track key performance indicators (KPIs) such as engagement, reach, and conversions, providing actionable insights for improvement.
  • Utilize Google Data Studio and Sprout Social to create comprehensive reports on social media performance, showcasing our achievements and areas for growth.
  • Requirements:
  • Proven experience in digital marketing and social media management, with a strong understanding of industry trends and best practices.
  • Excellent content creation and writing skills, with the ability to craft compelling narratives and captions that engage our audience.
  • Strong analytical skills and attention to detail, with the ability to interpret data and make informed decisions.
  • Proficiency in using social media scheduling and management tools (Buffer, Hootsuite, Later, Tailwind), with experience in creating and implementing successful social media campaigns.

What We Offer:

A dynamic work environment, full-time position, and opportunities for professional growth and development.

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