
Strategic Growth Marketing Expert
2 days ago
We specialize in igniting revenue and brand recognition for leading and emerging businesses through innovative growth strategies.
Expert Growth MarketingOur team of experts leverage cutting-edge technology to analyze businesses through first-party data, supporting strategic marketing planning and diligence in M&A transactions.
A Day In The LifeYou will audit current and prospective clients' marketing programs and craft integrated marketing plans across a full suite of channels, with emphasis on social media and paid advertising.
Key Responsibilities:- Plan budget allocation by channel, medium, environment, objective, and stage in the marketing funnel
- Coordinate channel-level strategies with specialists to ensure alignment with the overarching plan
- Research and analyze prospective clients, their industry, vertical, similar clients, competitors, ideal customer profile, sentiment, etc.
- Forecast and project client budgets, efficiency requirements, and business objectives
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and flywheels
- Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
- Competence in Google Ads, Facebook, and/or similar self-serve platforms
- Familiarity with the larger marketing and media buying landscape
- Familiarity with earned media channels
- Familiarity with audience insight tools such as Global Web Index
- Familiarity with Asana and Slack
We value employees with diverse backgrounds and experiences. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of identity.
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