TikTok Content Strategist

3 days ago

Manila, National Capital Region, Philippines beBeeGrowth Full time ₱1,800,000 - ₱2,500,000

TikTok Growth Hacker Role

This position plays a pivotal role in spearheading our creator-driven growth strategy to amplify brand visibility and drive conversion through short-form video content on TikTok.

The successful candidate will oversee the sourcing, onboarding, and management of content creators, primarily focusing on TikTok, and lead user-generated content campaigns that feed into paid, organic, and marketplace funnels.

Key responsibilities include:

  • Creator Sourcing & Management: Identifying, vetting, and onboarding TikTok and short-form creators (nano to micro-tier), managing contracts, communications, and deliverables, building and maintaining a database of trusted creators, and matching them to specific brands or campaigns based on style, tone, and audience.
  • Content Creation & Trend Execution: Monitoring emerging trends on TikTok and short-form platforms, translating these into brief, actionable creative directions, aligning creators with trends while allowing room for their own execution style, and maintaining a content calendar to manage cadence and coverage.
  • Content Performance & Optimization: Tracking performance of UGC and creator content across platforms, identifying top-performing creators, hooks, and formats, recommending creative iterations based on data, and coordinating with internal teams to test and scale winning content.

Requirements:

  • Industry Experience: 2–4 years in digital marketing, UGC/influencer campaigns, or creator-led growth; hands-on TikTok or short-form content experience required.
  • Educational Background: Bachelor's degree in Marketing, Communications, Media, or related field preferred.
  • Soft Skills: Strong trend sensitivity, fast execution mindset, excellent communication, and creative judgment.
  • Languages: Fluent in English.
  • Values & Work Ethic: Aligned with speed, creativity, ownership, and resourcefulness.
  • Work Setup: Remote-first with occasional in-person collaboration or creator meetings.

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