Product Launch Strategist

1 day ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱900,000 - ₱1,200,000
Product Marketing Role

We are seeking an experienced Product Marketing Manager to develop and execute comprehensive go-to-market plans for new and existing products. The ideal candidate will have a strong understanding of IT products, SaaS, cloud computing, cybersecurity, or enterprise software.

  • Main Responsibilities:
  • Develop and execute go-to-market strategies that ensure alignment with sales and product teams.
  • Craft clear and compelling product positioning, messaging, and value propositions that differentiate our solutions in the market.
  • Conduct in-depth market research, customer segmentation, and competitive analysis to inform product development and marketing strategies.
  • Collaborate with the demand generation team to create targeted marketing campaigns, including content marketing, digital advertising, and email campaigns.
  • Work closely with content marketing teams to produce blogs, whitepapers, case studies, and webinars that drive product awareness and engagement.
  • Maintain effective communication and storytelling skills to translate complex technical concepts into customer-friendly messaging.
Required Skills and Qualifications
  • Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
  • At least 5 years experience in product marketing, preferably in the IT or software industry.
  • Strong proficiency in marketing automation tools, CRM software, and analytics platforms.
  • Able to work cross-functionally with product, sales, and marketing teams.
  • Strong project management skills with the ability to manage multiple priorities.
Benefits
  • Mid-Senior level position in a dynamic and growing organization.
  • Opportunity to work on high-profile projects and collaborate with cross-functional teams.
Seniority Level
  • Mid-Senior level
Employment Type
  • Full-time
Job Function
  • Marketing and Sales
Industries
  • IT Services and IT Consulting

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