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Trade Channel Manager

3 weeks ago

Taguig, National Capital Region, Philippines Aboitiz Foods Full time
About the Role

The Trade Marketing Manager is responsible for developing and implementing trade channel marketing strategies to drive business growth. This role works closely with brand marketing teams to translate marketing plans into operational activities and collaborates with field sales teams to execute marketing strategies and programs across various sales channels.

  • Develop and implement trade channel marketing strategies to drive business growth.
  • Work closely with brand marketing teams to translate marketing plans into operational activities.
  • Collaborate with field sales teams to execute marketing strategies and programs.

Responsibilities:

  • Lead growth strategy development for trade channels and routes-to-market.
  • Set guidance for field sales and retail operations teams to execute marketing strategy and programs.
  • Monitor sales and offtake performance of brands and products by trade channel and routes-to-market.