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Trade and Marketing Director

2 weeks ago

Taguig, National Capital Region, Philippines GENERIKA Drugstore Full time
Job Description

The Trade and Marketing Lead plays a pivotal role in driving retail promotions for Generic Medicines and Non-Pharma Items in assigned channels. Key responsibilities include leading trade marketing activities, providing insights on assigned channels through data and analytics, developing annual trade marketing plans, and collaborating with Marketing and Portfolio to grow business.

  1. Main Responsibilities:
  • Leads the trade marketing efforts for generic medicines and non-pharma items in assigned channels.
  • Provides in-depth analysis of channel performance using data and analytics.
  • Develops and implements annual trade marketing strategies tailored to each channel.
  • Collaborates with cross-functional teams to drive business growth.
  • Manages trade promotions and loyalty programs to enhance distribution depth and breadth.
  • Maintains optimal product assortment in assigned channels.
  • Monitors competitive activities and pricing strategies.
  • Supports operations teams with tools and insights.
  • Oversees trade marketing budgets across assigned channels.
  1. Detailed Responsibilities:
  • Communicates effectively with team members.
  • Translates shopper trends into actionable insights.
  • Defines and adapts shopper/region targets.
  • Executes promotional plans tailored to channel and customer needs.
  • Negotiates with customers to resolve issues.
  • Participates in sales meetings and strategy discussions.
  • Analyzes assortment performance and makes recommendations.
  • Contributes to new product development and tracks performance.
  • Shares best practices and escalates opportunities to stakeholders.
  • Becomes a subject matter expert on financial scorecards and their impact.
  • Serves as a backup for team members when needed.