Digital Marketing Operations Lead

6 days ago


Manila, National Capital Region, Philippines BANANA SISTERS TRADE CORP Full time

The Digital Marketing Operations Lead will oversee the development and execution of e-commerce strategies, manage digital marketing campaigns, and collaborate with cross-functional teams to produce engaging content and optimize user experience. This role involves maintaining brand's online presence, managing various digital marketing channels, and monitoring and reporting on the performance of digital marketing campaigns.

Main Responsibilities
  1. E-Commerce Strategy Development: Develop and implement e-commerce strategies to drive online sales growth and achieve business objectives.
  2. Brand Online Presence: Maintain brand's online presence and sales through effective marketing campaigns.
  3. Cross-Functional Collaboration: Collaborate with creative, content, and web development teams to produce engaging content and optimize user experience.
  4. Performance Measurement: Monitor and report on the performance of digital marketing campaigns, assessing against set goals (ROI and KPIs).
  5. E-Commerce Platform Management: Manage and execute e-commerce platforms (Stores: Shopify, Lazada, Shopee, etc.).

We require a professional with strong leadership skills, experience in digital marketing operations, and a strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.

Qualifications
  • Graduate of any Business Course, Marketing, Advertising, Communications, or other related courses.
  • At least 2 years as a Digital Marketing Specialist/Officer.
  • Strong understanding of digital marketing channels.
  • Proficient in marketing automation tools.
  • Excellent analytical skills and experience with web analytic tools.


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