Digital Marketing Operations Lead

7 days ago


Manila, National Capital Region, Philippines RepRisk AG Full time

About the Role

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We are seeking a highly experienced Digital Marketing Operations Lead to join our global marketing team at RepRisk AG. In this role, you will be responsible for leading and empowering a small team of marketing operations experts based in Manila.

Your Responsibilities

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  • Lead, mentor and develop RepRisk's Marketing Operations Team in Manila, Philippines.
  • Inspire, nurture and guide your team to shape and deliver highly targeted lead generation campaigns and other client marketing activities to achieve business goals.
  • Manage and maintain the Marketing & Communications editorial calendar, creating shared visibility, and guiding project planning and resourcing for timely delivery.
  • Manage lead generation and lead nurturing activities, in close collaboration with our Commercial Operations, Business Development and Sales teams.
  • Guide your team in their effective use of marketing systems and tools – especially Salesforce – to drive results Marketing Qualified Leads (MQLs).
  • Leverage SEO strategies, analytics and A/B testing to drive traffic, conversion and engagement.
  • Establish, monitor, track and analyze performance metrics, to evaluate the impact and effectiveness of marketing campaigns and website performance.
  • Generate reports and dashboards, to provide actionable insights to stakeholders in quick to digest formats, that spotlight success and support continuous improvement.
  • Establish governance for marketing operations – clear processes, systems, and tools, that enable the team to scale, automate and optimize delivery.
  • Foster collaboration with Brand colleagues to ensure that content produced adheres to our brand visual identity standards and guidelines, and those of Partners, as required.
  • Manage project resourcing within your team, ensuring that work is scheduled according to prioritized business needs, and stakeholder expectations are handled proactively.


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