Head of Digital Marketing Operations

24 hours ago


Manila, National Capital Region, Philippines PeoplePartners Inc Full time

PeoplePartners Inc is seeking a highly experienced Head of Digital Marketing Operations to lead our digital marketing operations team. This role will be responsible for overseeing the development and execution of comprehensive digital marketing strategies, ensuring seamless campaign management, optimization, and performance analysis.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies, aligning all channels and initiatives with business objectives to generate high-quality leads.
  • Manage and optimize paid media campaigns across multiple platforms, including LinkedIn, Google, and Meta.
  • Lead the development and implementation of advanced technical SEO strategies to enhance site architecture and improve search engine rankings.
  • Optimize email marketing campaigns by leveraging audience segmentation, data insights, and automation tools.
  • Direct website management and continuous improvement efforts to ensure optimal user experience, lead capture, and alignment with overall marketing objectives.
  • Mentor and develop the digital marketing team, fostering skill development in key areas such as paid media, SEO, email marketing, and website optimization.
  • Analyze and report on the performance of all digital marketing efforts, utilizing data to refine strategies, inform decision-making, and continuously improve results.
  • Collaborate with cross-functional teams (content, creative, sales) to ensure digital marketing initiatives are integrated effectively into broader business strategies.


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