
Lead Generation Specialist
2 days ago
Position: Lead Generation Specialist – Targeted Outreach
- Schedule: US/PH Overlap Hours
We are seeking a highly skilled Lead Generation Specialist to join our team. As a Sales Development Representative, you will be responsible for managing a prioritized list of leads and running a multi-channel outreach strategy.
The ideal candidate will have 1-3 years of experience in B2B outbound sales or BPO/call center sales, with excellent spoken and written English skills. They will also have strong cold calling and objection handling skills, as well as experience with HubSpot (or similar CRM) and high data accuracy.
We offer a competitive compensation package, including a base rate and performance bonus. Our team is coachable, resilient, and proactive, and we prioritize continuous improvement through regular role-plays and call reviews.
Key Responsibilities:
- Prospect Research & List Hygiene
- Enrich and prioritize 5,000 leads monthly against our Ideal Customer Profile (ICP)
- Maintain clean, complete records in HubSpot.
- Multi-Channel Outreach
- Run a 6-step, 10-day outreach cadence across email, LinkedIn, Twitter, and phone.
- Personalize at least one line per contact.
- Cold Calling (to be launched soon)
- Hit daily call targets, navigate gatekeepers, and handle objections effectively.
- Booking Qualified Meetings
- Schedule 30-minute discovery calls with decision-makers or strong influencers at DTC brands.
- Data Discipline
- Log all activities in HubSpot on the same day.
- Maintain accurate deal stages and follow-up tasks.
- Collaboration
- Join daily huddles, role-plays, and coaching sessions.
- Contribute to outbound playbook improvements.
What Success Looks Like (KPIs):
- Meetings Booked: At least 5 qualified discovery calls/month (targeting 10+).
- Quality Standard:
- Decision-maker/influencer at a DTC brand within ICP.
- 30-min call booked and attended (or rescheduled within 7 days).
- Minimum fit signals logged (revenue, category, pain points).
- Activity & Conversion: Consistent multi-touch volume with improving connect/reply rates.
- CRM Hygiene: 100% same-day logging,
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