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24 hours ago
Full-time ad creative manager sought to lead performance-driven advertising efforts. This role involves managing a team of video editors, developing creative strategies, and overseeing ad content creation.
Responsibilities- Lead and manage a team of three video editors to deliver high-performing ad creatives.
- Develop creative strategies, angles, and concepts for video ads tailored to direct-to-consumer physical products.
- Direct and oversee user-generated content, scripting, editing, and creative testing at a fast pace.
- Create and edit video ad content when necessary.
- Monitor performance metrics (click-through rate, hook/hold rates, conversion value ratio) to inform creative decisions.
- Serve as the main communication bridge with stakeholders.
- Ensure all content meets platform compliance and brand guidelines.
- Required Skills & Experience
- Excellent English communication skills.
- Proven experience managing a creative team.
- Strong video editing skills (hands-on proficiency).
- Track record in ad creation, creative strategy, and performance optimization.
- Background in direct-to-consumer performance creative for physical products on Meta (Facebook/Instagram).
- Preferred Qualifications
- Familiarity with CapCut and ClickUp.
- Experience in Home & Living, Beauty/Fashion, Pets, and Fitness.
- Ability to work in overlap with Canadian time.
- Competitive salary.
- Remote work opportunity.
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