Ad Creative Specialist

23 hours ago

Paranaque City, Calabarzon, Philippines beBeeCreative Full time ₱900,000 - ₱1,200,000
Ad Creative Specialist

ShopBack is seeking a highly skilled Ad Creative Specialist to fuel our growth by crafting ad creatives that drive conversions. You will be the bridge between our internal design teams, UGC creators, and performance marketers ensuring a constant flow of engaging content across Google, Meta, TikTok, and beyond. Your mission is to deliver high-performing creatives that win clicks, drive conversions, and scale campaigns.

Key Responsibilities:
  • Partner with in-house design and media production teams to brief and request static and video assets for paid campaigns.
  • Source, brief, and manage UGC creators and agencies to deliver daily fresh video content.
  • Translate campaign objectives into clear creative briefs that drive measurable outcomes.
  • Build and maintain a pipeline of performance-ready creatives across TikTok, Meta, Google, and other paid platforms.
  • Work with the Performance Marketing Manager to review creative performance (CTR, CVR, success rates) and iterate quickly.
  • Stay ahead of UGC and short-form content trends to keep our ads relevant and engaging.
Requirements:
  • 3–5 years of experience in content management or marketing.
  • Proven experience producing UGC-led video ads in partnership with creators or agencies.
  • Strong understanding of paid platforms (Google, Meta, TikTok) and what makes content convert.
  • Strong project management skills; comfortable managing multiple creative streams at once.
  • Data-driven with a keen eye for performance metrics (CTR, engagement, conversion).
  • A team player who can collaborate across creative, external partners, and performance teams.
  • Demonstrated use of AI tools (e.g. ChatGPT) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
What We Offer:
  • Career progression paths and opportunities to take on greater challenges that help you realize your ambitions.
  • Competitive compensation based on your performance.
  • Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
  • Work-From-Anywhere benefit to enable you to thrive personally and professionally.

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