E-Commerce Growth Director

18 hours ago

Makati City, National Capital Region, Philippines beBeeDigital Full time ₱800,000 - ₱1,200,000
Job Description

The primary goal of this role is to drive the growth of e-commerce business by achieving online sales conversion targets for offline sales and straight-through purchases. This involves managing a team to develop and execute end-to-end online marketing strategies, including analytics, campaign management, and performance marketing. Collaboration with distribution/sales teams is essential to achieve sales conversion targets.

Main Responsibilities:

  • Drive growth of e-commerce business
  • Online leads acquisition and conversion for offline sales
  • Online sales generation for straight-through purchases
  • Nurturing online leads
  • Digital performance marketing from top to bottom of the funnel
  • Digital campaign management and analytics
  • Collaboration with distribution to achieve sales targets

Required Skills and Qualifications

This role requires a leadership position and experience in people management, along with around 10 years of experience in business performance and digital marketing. A digital native with fluency in the digital ecosystem and familiarity with various digital marketing tools and techniques is essential. Strong project management skills, analytical discipline, and cross-functional team management abilities are also necessary.

Key Competencies:

  • Strategic thinking
  • People management/cross-functional team management
  • Channel business performance
  • Performance marketing
  • Project management of digital campaigns/projects
  • Stakeholder management

Benefits

This role offers opportunities for professional growth and development, as well as collaboration with a dynamic team. The ideal candidate will thrive in a fast-paced environment and have excellent communication skills, both verbal and written.

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