
Operations Growth Manager
1 day ago
Marketing Operations Specialist
This is a specialized role that drives growth through high-performing paid campaigns and data-driven marketing strategies.
The specialist will serve as the driving force behind our marketing team's growth initiatives, bridging campaign strategy and operational excellence.
Key Responsibilities:
- Develop and optimize automated marketing campaigns to drive qualified leads and maximize conversion rates.
- Manage lead-nurturing workflows and customer journey optimization to boost campaign performance.
- Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling.
- Collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth.
Campaign Analytics & Optimization:
- Implement tracking systems to provide visibility into campaign performance and ROI.
- Master campaign attribution to understand which channels drive high-value customers.
- Use data enrichment tools to enhance lead scoring and improve targeting effectiveness.
- Identify and resolve tracking issues to ensure accurate performance measurement.
Performance Reporting & Insights:
- Build dashboards showing campaign ROI, lead quality, and conversion metrics.
- Provide reliable data to marketing specialists and managers to optimize performance.
- Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns.
Cross-Channel Collaboration:
- Partner with paid ads, content, and sales teams to optimize the entire funnel.
- Lead marketing ops projects that support launches and optimization.
- Communicate performance insights and recommend optimizations.
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