Digital Email Communications Manager

2 weeks ago

Imus, Calabarzon, Philippines beBeeMarketing Full time ₱50,000 - ₱80,000
Email Marketing Expert

Job Summary:

We seek a skilled Email Marketing Specialist to join our team. This role involves developing and implementing marketing strategies centered on user acquisition, retention, and engagement.

Key Responsibilities:

  • Design and execute high-volume email marketing campaigns across multiple systems and platforms, ensuring seamless integration and efficiency.
  • Drive the creation and execution of A/B tests across various channels to determine the most effective strategies for user acquisition, retention, and engagement.
  • Develop engaging brand-aligned messaging that effectively communicates the value proposition while being sensitive to the user's emotions.
  • Provide strategic recommendations for email platform optimization and future technology consolidation to streamline operations and enhance campaign performance.
  • Champion a customer-centric approach, continuously seeking to understand and improve the user journey, while collaborating with the product team to increase email capture rates, balancing user experience with marketing goals.
  • Develop and manage key performance metrics and analyze and report on campaign performance based on those KPIs, using data-driven insights to guide future strategies.
  • Work closely with various teams, including product, design, content, and analytics, to create cohesive and effective campaigns.
  • Maintain subscriber data integrity, focusing on segmentation and list hygiene for optimal campaign results.

Requirements:

  • Bachelor's degree in marketing, business, statistics, or similar discipline.
  • Strong experience in building and launching high-volume email campaigns from scratch, with a focus on empathy and conversion.
  • Proven experience across a variety of email marketing and automation platforms.
  • Demonstrated ability in making strategic recommendations for email platform optimization and developing requirements for future technology consolidation.
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating).
  • Strong organizational skills and demonstrated ability to produce quality work in a timely manner.
  • Basic HTML and Salesforce experience required.
  • Demonstrated professionalism and strong attention to detail.

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