Email Marketing Manager

2 weeks ago

Imus, Calabarzon, Philippines Unifin, Inc. Full time
About Us

At UNIFIN Inc., we are a leading collection agency dedicated to providing innovative, compliant, and customer-focused debt recovery solutions. Our commitment to leveraging technology sets us apart in the industry.

About the Role

We are seeking a highly skilled and detail-oriented Email Marketing Manager to oversee our email and text communications strategy. This individual will focus heavily on email deliverability, content creation, and performance optimization (90% email / 10% text), ensuring our campaigns reach the right audience, deliver the right message, and drive measurable results.

Qualifications
  • 3+ years in email marketing / deliverability / campaign strategy.
  • Strong knowledge of email systems, IP/domain management.
  • Experience with MailWiz, SendGrid, or similar ESPs.
  • Skilled in persuasive, compliant copywriting.
  • Proficient with Google Analytics, UTM tracking, reporting tools.
  • Familiarity with SMS campaign tools (a plus).
  • Excellent English communication skills.
  • Regulated industry experience preferred.
Key Responsibilities
  • Email Infrastructure & Deliverability - Manage and monitor email domains, IP reputation, and inbox placement.
  • — Implement SPF, DKIM, DMARC and maintain compliance with regulatory requirements.
  • — Oversee sender reputation and resolve deliverability issues.
  • Content & Campaign Creation - Create and refine email templates and content (empathy, urgency, demands).
  • — Develop compelling subject lines, copy, and CTAs.
  • — Run A/B testing across content and design.
  • — Manage and schedule SMS/text campaigns (10%).
  • Campaign Management & Analytics - Launch and manage multi-segmented campaigns.
  • — Track click-throughs, portal logins, and inbound calls.
  • — Own UTM parameter setup and reporting.
  • — Provide insights to optimize performance.
  • Cross-Team Collaboration - Ensure campaigns align with compliance and business goals.
  • — Provide regular reporting dashboards to leadership.

When you join UNIFIN, you do more than joining a company. You become part of a talented team and self-driven individuals dedicated to bringing success to the Company and their lives.

Do you think you fit all of this? Click the apply button now


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