Email Communication Expert

3 days ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱60,000 - ₱80,000

Email Marketing Specialist

We are looking for a candidate to help us transform the way we communicate with customers. This is a full-time remote role.

Our ideal candidate will have experience in performance-based email marketing and be skilled in copywriting and creating messages that convert.

About the Role

  • This role involves designing and continuously optimizing advanced automation flows and customer segmentation strategies.
  • You will be responsible for delivering best-in-class customer communication across email, SMS, and push channels.
  • The successful candidate will lead the planning, creation, and scheduling of all marketing campaigns.
  • They will work closely with the Content Manager to ensure every message is aligned with our brand voice and aesthetic.

Responsibilities

  1. Take ownership of our email, SMS, and push marketing channels, with a focus on key performance metrics such as revenue per recipient, open and click-through rates, unsubscribe rates, and total revenue generated.
  2. Design and optimize advanced automation flows and customer segmentation strategies.
  3. Lead the planning, creation, and scheduling of all marketing campaigns.
  4. Collaborate with the CX team to enhance customer communications, using NPS and other feedback to improve messaging strategy.
  5. Develop detailed briefs for the Content team, using data and past performance insights to guide the creation of high-converting email content.
  6. Continuously test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
  7. Partner with the Product team to ensure high-priority items and new arrivals receive appropriate visibility in email campaigns.
  8. Track, analyze, and report on all key email and CRM metrics, using insights to refine future strategies.

Requirements

  • 2+ years of hands-on experience in performance-based email marketing, preferably in eCommerce.
  • Skilled in copywriting and creating messages that convert.
  • A deep understanding of digital customer behavior and how to drive action through comms.
  • Strong communicator who can manage briefs, coordinate across teams, and identify bottlenecks.
  • Excellent prioritization and time-management skills, you thrive in a fast-paced, collaborative environment.
  • Proficiency with Klaviyo or Netcore (strongly preferred).
  • Strong technical CRM skills, segmentation, tagging, APIs, integrations, and product feeds.

Benefits

  • Be part of a talented crew— you'll be part of a high-growth e-commerce business, with opportunity for career progression as we expand into new markets.
  • Work in uncharted territory — We are disrupting the homewares space using industry-first technology to stand apart from our competitors.
  • Join a truly global team - with team members joining from countries all over the world, we are a truly diverse workforce with a dynamic, fun and engaging company culture.

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