Channel Strategy and Product Development Manager

7 hours ago

Mandaluyong City, National Capital Region, Philippines Biocostech Philippines Corporation Full time
About Us

Biocostech Philippines Corporation is a dynamic organization dedicated to the development and distribution of high-quality skincare and dietary supplement products.

Job Summary

We are seeking an experienced Channel Strategy and Product Development Manager to join our team. The successful candidate will be responsible for overseeing the strategic development and growth of our skincare and dietary supplement products within key distribution channels and categories.

Key Responsibilities:
  • Channel Strategy Development:
    • Create and implement channel-specific strategies for skincare and supplements to maximize product visibility and sales across various distribution channels (e.g., supermarkets, health & beauty, pharmacy, and e-commerce platforms).
    • Identify and evaluate new distribution opportunities and partnerships to enhance market presence.
    • Monitor channel performance, analyzing sales data and market trends to optimize strategies and achieve growth targets.
  • Category Management:
    • Conduct market research to understand trends, consumer preferences, and competitive dynamics in both the skincare and supplements categories.
    • Develop and execute comprehensive category plans that align with overall company objectives and drive category growth.
    • Collaborate with product development teams to ensure offerings meet market demands and consumer needs.
  • Sales and Marketing Collaboration:
    • Partner with sales teams to develop and implement promotional strategies and initiatives for skincare and supplements.
    • Work closely with marketing teams to create impactful campaigns, product positioning, and messaging tailored to different channels and target audiences.
    • Manage overall demand forecasting and ordering of products in coordination with sales, product, and supply chain departments.
  • Data Analysis and Reporting:
    • Analyze sales performance, market trends, and category metrics to inform strategic decisions and track progress.
    • Prepare regular reports on category performance, including sales growth, profitability, and market share, providing actionable insights - and recommendations.
    • Utilize data to refine strategies, address challenges, and drive continuous improvement.
  • Customer and Vendor Relationship Management:
    • Build and maintain strong relationships with key retailers, distributors, and business partners.
    • Negotiate terms and agreements with channel partners to secure optimal product placement and promotional support.
    • Address any issues or concerns from partners promptly and professionally, ensuring a high level of customer satisfaction.
  • Innovation and Trend Monitoring:
    • Stay informed about industry trends, emerging technologies, and consumer behavior related to skincare and dietary supplements.
    • Identify opportunities for product innovation and development based on market insights and consumer feedback.
    • Monitor competitor activities and adjust strategies to maintain a competitive edge.
  • Demand Forecasting:
    • Manage overall demand forecasting and ordering of products in coordination with sales, product, and supply chain departments.
    • Ensure healthy stock levels and manage timeliness of stock arrival in the Philippines.
Requirements:
  • A Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing, or equivalent.
  • Five (5) or more years of experience in channel management, category management, or a related role within the FMCG sector.
  • Preferably with experience in Skincare, and at least two (2) years of experience in Key Account Management (Sales).
  • Understanding of skincare, including consumer behavior and regulatory considerations is highly preferred.
  • A proven track record of developing and executing successful channel and category strategies.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent negotiation, communication, and interpersonal skills.
  • Ability to collaborate effectively with cross-functional teams and manage multiple projects concurrently.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with data analysis tools.

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