E-Commerce Growth Specialist

2 weeks ago

Manila, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱5,600 - ₱8,000
Job Title:

Digital Marketing Strategist

About the Role:

We are seeking a skilled Digital Marketing Strategist to lead our marketing efforts and drive business growth.

This is an exciting opportunity for a creative and experienced marketer to join our team and contribute to developing a comprehensive marketing strategy that aligns with our brand goals.

Key Responsibilities:
  • Develop, refine, and execute a marketing strategy around the grand opening and beyond
  • Manage and grow Facebook and Instagram pages
  • Launch and manage Facebook, Instagram, and Google Ads campaigns
  • Build a storytelling-focused content calendar with event-driven and promotional posts
  • Create social content (static and motion designs in Canva)
  • Collaborate with the founder on messaging, tone, and creative direction
  • Optimize Shopify store content and establish a basic SEO presence
  • Design and execute Klaviyo email campaigns for events, promotions, and VIP memberships
  • Provide weekly high-level updates and monthly reports (via PowerPoint)
  • Support TikTok content ideation and trends (especially BookTok)
  • Assist with cross-promotion of in-store events and ticketed experiences
Requirements:
  • Proven digital marketing experience in retail, e-commerce, or event-driven businesses (at least 3 years)
  • Proficiency with Meta Ads (Facebook/Instagram) and Google Ads
  • Strong Canva skills for rapid content creation
  • Experience managing content calendars and campaign workflows
  • Comfortable analyzing data and presenting insights in PowerPoint
  • Excellent communication, collaboration, and confidence in a startup environment
  • Available during AEST hours for regular collaboration
Nice-to-Haves:
  • Passion for books and genre fiction (romance, fantasy, horror, thriller)
  • Familiarity with Shopify marketing, Klaviyo, and email automation
  • Knowledge of BookTok trends and TikTok strategy
  • Experience optimizing basic SEO (keywords, product descriptions)
  • Understanding of platforms like Pinterest or X (Twitter)
Recruitment Process:
  1. Portfolio & Experience Review
  2. Initial Interview
  3. Client Interview
  4. Offer & Onboarding

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