CRM Operations Manager

7 days ago

Manila, National Capital Region, Philippines beBeeMarketing Full time $25,000 - $30,000
Job Overview:

The primary objective of this role is to oversee the efficient management, maintenance, and optimization of CRM platforms within the organization. This position focuses on ensuring that CRM systems operate smoothly, data flows seamlessly, and business operations are supported through accurate and timely customer information.

Main Responsibilities:
  1. Execute all aspects of outbound campaigns within CRM platforms, including image slicing, coding campaigns, building journeys or automation workflows, quality assurance, scheduling campaigns, and confirming campaign delivery.
  2. Manage and maintain email & SMS lists, segmentation, and cohorts, and identify opportunities for future campaigns or automation.
  3. Maintain data integrity by monitoring deliverability and cleaning customer data to ensure accuracy, consistency, and relevance. Implement data validation protocols and ensure compliance with data privacy regulations.
  4. Develop strategies to segment customers based on behavior, demographics, and purchasing patterns to deliver targeted and personalized marketing campaigns.
  5. Automate repetitive tasks within CRM, such as data entry, report generation, and customer follow-ups, to improve operational efficiency.
  6. Provide ongoing support to users of the CRM system and conduct training on operational processes, system updates, and best practices.
  7. Optimize workflows and lead CRM integration with other tools and systems to create a seamless customer experience.
  8. Troubleshoot and resolve system issues, errors, or bugs that impact CRM operations, collaborating with technical teams as needed.
Requirements:
  • Bachelor's degree in Business, Information Technology, Marketing, or a related field.
  • 2–4 years of experience working with CRM systems, preferably in an operational role.
  • Strong understanding of leveraging data to trigger email/SMS sends and personalize templates.
  • Exceptional attention to detail, ensuring error-free email deployment with proper grammar, spelling, and formatting.
  • Ability to work independently while collaborating cross-functionally, operating both strategically and tactically in a fast-paced environment.
  • Comfortable developing high-level strategies while also handling hands-on execution.
  • Growth mindset with a passion for learning, feedback, and continuous improvement.
  • Strong ability to manage multiple priorities, work under tight deadlines, and stay highly organized.
  • Excellent project management skills with a keen eye for detail.
  • Enthusiasm for retention marketing and its evolving landscape.

We foster a diverse and inclusive work environment where employees feel valued and empowered to succeed.

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