Director of CRM

1 week ago

Manila, National Capital Region, Philippines BettingJobs Full time $104,000 - $130,878 per year

BettingJobs is working with a well established iGaming operator seeking to expand their senior team with an experinced Director of CRM.

THIS ROLE IS BASED IN THE MANILA HQ.

Responsibilities:

  • Own the full CRM strategy and execution for the PH market, including onboarding flows, retention, win-back, churn mitigation, and reactivation.
  • Build and manage automated CRM campaigns using enterprise tools (e.g. Optimove, FastTrack, or equivalent).
  • Lead a team of CRM executives, campaign managers, and analysts in delivering measurable performance.
  • Ensure regulatory compliance in all player communications, promotions, and data handling.
  • Use segmentation, cohort analysis, and predictive modeling to drive engagement, loyalty, and LTV.
  • Design and iterate bonus and loyalty mechanics that are performance-based, sustainable, and regulation-compliant.
  • Work closely with BI, Product, and Compliance teams to drive data-informed decisions and real-time personalization.
  • Define key CRM KPIs and regularly report on campaign performance, retention rates, player health metrics, and ROI.
  • Ensure all communication journeys (email, SMS, push, in-app) are optimized and nonintrusive.
  • Serve as the go-to expert on CRM-related system needs, integrations, and martech solutions.

Requirements:

  • 10+ years of CRM experience in online gambling, iGaming, with at least 5 years in a leadership capacity.
  • Experience in both regulated and grey markets is highly preferred.
  • Proven success managing data-driven CRM programs with clear impact on retention and LTV.
  • Strong command of CRM platforms and martech stacks—e.g., Optimove, FastTrack, or similar.
  • Ability to localize CRM strategies for the Filipino player base while applying global best practices.
  • Excellent collaboration with cross-functional teams (BI, Legal, Product, VIP, Support).
  • Comfortable working in a fast-paced, multi-brand environment with tight deadlines and high growth targets.
  • Analytical mindset with proficiency in tools like Excel, SQL, Looker, or Tableau.

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