Digital Campaign Strategist

12 hours ago

Taguig, National Capital Region, Philippines beBeeBid Full time ₱800,000 - ₱1,200,000
Job Overview

We are seeking an experienced marketing professional to lead our digital campaigns. As a Marketing Channel Team Lead, you will be responsible for developing and executing cutting-edge digital campaigns that drive business growth.


Key Responsibilities:
  • Develop, execute, and optimize digital campaigns from conception to launch.
  • Collaborate cross-functionally to align campaign strategies and goals across the organization.
  • Recommend strategic event and messaging initiatives in line with corporate objectives.
  • Launch paid digital ad campaigns on various platforms.
  • Set up and execute paid advertising campaigns, select targeting options, set budget parameters, and optimize campaign settings for maximum performance.
  • Monitor and administer website analytics, reports, and reporting tools; provide actionable insights into campaign performance to stakeholders, and regular reporting of all Paid Advertising campaigns.
  • Provide expertise on revenue tracking and paid advertising.
  • Manage bids for individual keywords to ensure ads are shown to the right audience at the right time.
  • Track ad performance using marketing tracking tools like Google Tag Manager, Appsflyer, Voluum, etc.
Requirements:
  • Mid-Senior level experience in marketing or a related field.
  • Full-time employment type.
  • Marketing job function.
  • Industry: Gambling Facilities and Casinos.

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