Marketing Channel Manager

3 weeks ago

Makati City, Philippines Latte Marketing Full time

Experience with Public Relations and media relations.
Can create end to end campaigns.
Experience with creating quality channels, looking for quality channels, and monitoring performance.
Knows how to make something (product, brand, service) viral/publicity campaigns.
Experience with email marketing, Pay-Per-Click Marketing, Social Media Marketing, Affiliate Marketing, Influence Marketing, SEO, Blogs, Guest posting, Sponsored Content, Comments marketing, Ads (fb, google, etc.).
Knows how to determine which platforms to advertise on and adapting campaigns accordingly.
Managing all marketing campaign communications and establishing strong partner networks.
Develop a B2B marketing strategy that targets potential channel partners
Serve as a link between distribution and sales affiliates and a firm's marketing department
Identify marketing opportunities that are useful to all channel partners
Work with logistics and distribution to ensure there is enough product available for all channel partners
Support channel partners with communications materials such as displays and product training
Identify which products and services perform well in which channels and/or markets
Find new channel partners, meeting with them, and negotiating contracts
Manage and update contracts with channel partners
Monitor each channel's performance and assess each regularly for sales and revenue growth
Research market trends, industry standards, and competitors
Develop corrective actions to potential competitive threats
Create reports for stakeholders to forecast future performance for each channel
Develop intermediary marketing collateral, including case studies and revenue reports
Address problems with products or marketing materials reported by channel partners
Work closely with account managers and marketing to support product positioning and branding initiatives
Evaluate individual deliverables and overall team performance, delivering critical feedback where needed and encouraging team members throughout the duration of projects/campaigns
Report the progress of projects at major stages of their conception, creation, and execution
Supervise the department's daily workflow, assign project workload, and monitor deadlines
Perform other duties as assigned by management

JOB QUALIFICATIONS:
Bachelor’s degree in Marketing, Business Administration/Management, Advertising or any related field
With a minimum of two (3) years’ work experience in Digital Marketing
Full understanding of all social media platforms
Incredible attention to detail
In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Google Ads, NetInsight, Omniture, WebTrends)
Understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Must be able to juggle multiple projects at the same time
Knowledge of content management systems
Excellent problem-solving skills
Good research skills using the internet and professional networks
Willing to work on weekends and on some occasions

Benefits:
Staff meals provided

Schedule:
10 hour shift

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