Marketing Channel Manager
2 weeks ago
- Experience with Public Relations and media relations.
- Can create end to end campaigns.
- Experience with creating quality channels, looking for quality channels, and monitoring performance.
- Knows how to make something (product, brand, service) viral/publicity campaigns.
- Experience with email marketing, Pay-Per-Click Marketing, Social Media Marketing, Affiliate Marketing, Influence Marketing, SEO, Blogs, Guest posting, Sponsored Content, Comments marketing, Ads (fb, google, etc.).
- Knows how to determine which platforms to advertise on and adapting campaigns accordingly.
- Managing all marketing campaign communications and establishing strong partner networks.
- Develop a B2B marketing strategy that targets potential channel partners
- Serve as a link between distribution and sales affiliates and a firm's marketing department
- Identify marketing opportunities that are useful to all channel partners
- Work with logistics and distribution to ensure there is enough product available for all channel partners
- Support channel partners with communications materials such as displays and product training
- Identify which products and services perform well in which channels and/or markets
- Find new channel partners, meeting with them, and negotiating contracts
- Manage and update contracts with channel partners
- Monitor each channel's performance and assess each regularly for sales and revenue growth
- Research market trends, industry standards, and competitors
- Develop corrective actions to potential competitive threats
- Create reports for stakeholders to forecast future performance for each channel
- Develop intermediary marketing collateral, including case studies and revenue reports
- Address problems with products or marketing materials reported by channel partners
- Work closely with account managers and marketing to support product positioning and branding initiatives
- Evaluate individual deliverables and overall team performance, delivering critical feedback where needed and encouraging team members throughout the duration of projects/campaigns
- Report the progress of projects at major stages of their conception, creation, and execution
- Supervise the department's daily workflow, assign project workload, and monitor deadlines
- Perform other duties as assigned by management
JOB QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business Administration/Management, Advertising or any related field
- With a minimum of two (3) years’ work experience in Digital Marketing
- Full understanding of all social media platforms
- Incredible attention to detail
- In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Google Ads, NetInsight, Omniture, WebTrends)
- Understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
- Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Must be able to juggle multiple projects at the same time
- Knowledge of content management systems
- Excellent problem-solving skills
- Good research skills using the internet and professional networks
- Willing to work on weekends and on some occasions
Benefits:
Staff meals provided
Schedule:
10 hour shift
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