Marketing Channel Manager

4 weeks ago

Makati, Philippines Latte Marketing Full time
  • Experience with Public Relations and media relations.
  • Can create end to end campaigns.
  • Experience with creating quality channels, looking for quality channels, and monitoring performance.
  • Knows how to make something (product, brand, service) viral/publicity campaigns.
  • Experience with email marketing, Pay-Per-Click Marketing, Social Media Marketing, Affiliate Marketing, Influence Marketing, SEO, Blogs, Guest posting, Sponsored Content, Comments marketing, Ads (fb, google, etc.).
  • Knows how to determine which platforms to advertise on and adapting campaigns accordingly.
  • Managing all marketing campaign communications and establishing strong partner networks.
  • Develop a B2B marketing strategy that targets potential channel partners
  • Serve as a link between distribution and sales affiliates and a firm's marketing department
  • Identify marketing opportunities that are useful to all channel partners
  • Work with logistics and distribution to ensure there is enough product available for all channel partners
  • Support channel partners with communications materials such as displays and product training
  • Identify which products and services perform well in which channels and/or markets
  • Find new channel partners, meeting with them, and negotiating contracts
  • Manage and update contracts with channel partners
  • Monitor each channel's performance and assess each regularly for sales and revenue growth
  • Research market trends, industry standards, and competitors
  • Develop corrective actions to potential competitive threats
  • Create reports for stakeholders to forecast future performance for each channel
  • Develop intermediary marketing collateral, including case studies and revenue reports
  • Address problems with products or marketing materials reported by channel partners
  • Work closely with account managers and marketing to support product positioning and branding initiatives
  • Evaluate individual deliverables and overall team performance, delivering critical feedback where needed and encouraging team members throughout the duration of projects/campaigns
  • Report the progress of projects at major stages of their conception, creation, and execution
  • Supervise the department's daily workflow, assign project workload, and monitor deadlines
  • Perform other duties as assigned by management

 

JOB QUALIFICATIONS:

  • Bachelor’s degree in Marketing, Business Administration/Management, Advertising or any related field
  • With a minimum of two (3) years’ work experience in Digital Marketing
  • Full understanding of all social media platforms
  • Incredible attention to detail
  • In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Google Ads, NetInsight, Omniture, WebTrends)
  • Understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
  • Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Must be able to juggle multiple projects at the same time
  • Knowledge of content management systems
  • Excellent problem-solving skills
  • Good research skills using the internet and professional networks
  • Willing to work on weekends and on some occasions


Benefits:

Staff meals provided


Schedule:

10 hour shift 

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