Senior Account Manager
3 weeks ago
Role Purpose
The Senior Account Manager (SAM) plays a key leadership role in managing day-to-day client
relationships, overseeing campaign execution, and ensuring alignment between client needs and
agency capabilities.
In a full-service setup, the SAM serves as the bridge between clients and the agency’s Creative,
Digital, Strategy, and Production teams, ensuring seamless integration across ATL, BTL, and
Digital campaigns.
They are responsible for maintaining client satisfaction, growing accounts, and driving revenue
while mentoring junior account executives.
Qualifications & Experience
•Bachelor’s degree in Marketing, Advertising, Communications, or related field.
•5–7 years of account management experience in a creative/advertising/marketing agency.
•Strong track record of managing multi-channel campaigns (ATL, BTL, Digital).
•Exceptional client-facing, communication, and negotiation skills.
•Proficiency in project management and digital campaign tools (e.g., Asana, Trello,
Workamajig, Google Analytics, Meta Ads Manager).
•Ability to manage multiple projects and clients simultaneously under tight deadlines.
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