Events, Partnerships
15 hours ago
Job Description:Event Planning & Execution
- Develop and manage the annual calendar for B2C & B2B events across markets.
- Coordinate all event logistics, including planning, promotion, execution, and post-event analysis.
- Number of events successfully executed per quarter/year.
- Achievement of event-specific KPIs (e.g., lead generation, database collated, attendee satisfaction, ROI).
- Budget adherence
- Number of new partnerships established and executed per quarter.
- Partner satisfaction score (measured via surveys or feedback).
- Increase in co-branded campaigns and joint event activations.
- Revenue and brand awareness uplift from partnership activities.
- Increase in sales volume in trade channels
- Execution of trade promotions and merchandising initiatives within deadlines.
- Growth in market share within key retail accounts.
- ROI on trade marketing investments (e.g., promotional spend vs. sales uplift).
- On-time and on-budget delivery of marketing campaigns.
- Achievement of campaign objectives (e.g., lead acquisition, brand awareness, conversion rates).
- Click-through rates (CTR), engagement rates, and conversion rates for digital campaigns.
- Budget utilization
- Cost savings achieved through vendor negotiations and partnerships.
- Cost-per-acquisition (CPA) and ROI metrics for marketing initiatives.
- Quarterly reports on market trends and competitor activities.
- Implementation of data-driven marketing strategies.
- Increase in market share within targeted segments.
- Internal stakeholder satisfaction scores.
- Timely communication and updates on campaign and event progress.
- Collaboration success (measured via project outcomes and feedback).
- Conduct competitor pricing exercises as required.
Job Qualifications:
- A bachelor's degree in Marketing or any business course
- Master’s Degree is a plus factor
- Minimum of 5 years of relevant work experience is usually expected for this role. This experience should ideally cover:
- Event Planning and Management: Organizing and executing corporate events, trade shows, conferences, and promotional events.
- Partnership Management: Developing and maintaining strategic partnerships, including experience with sponsor negotiations and partner collaborations.
- Trade Marketing: Implementing trade marketing strategies to drive product visibility, increase sales, and engage with retail or channel partners.
- Marketing Campaigns: Experience in planning, executing, and analyzing integrated marketing campaigns.
- Budget Management: Proven track record of managing budgets, cost forecasting, and delivering events or marketing activities within budget.
- Experience in a manufacturing industry such as FMCG (Fast-Moving Consumer Goods and Pet foods.
For immediate processing of your application, please apply to this link: https://addictionfoods.peopleforce.io/careers/v/93427-events-partnerships-trade-marketing-manager
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