Strategic Event and Partnership Marketing Manager
1 week ago
About the Role:
This exciting opportunity is for a skilled Event and Partnership Marketing Manager to join our team at Addiction Pet Foods. In this key role, you will be responsible for developing and executing strategic marketing plans that drive brand awareness, customer engagement, and sales growth through events, partnerships, and trade marketing initiatives.
Key Responsibilities:
- Develop and manage annual event calendars for B2C & B2B events across markets, ensuring alignment with business objectives.
- Coordinate all event logistics, including planning, promotion, execution, and post-event analysis to measure ROI and achieve high-quality outcomes.
- Manage partnership development and maintenance, negotiating sponsorships, collaborating with partners, and driving revenue and brand awareness uplift.
- Execute trade marketing strategies to increase product visibility, drive sales, and engage with retail or channel partners.
- Plan, execute, and analyze integrated marketing campaigns, measuring their effectiveness in achieving desired outcomes.
- Manage budgets and cost forecasting, ensuring timely and within-budget delivery of events and marketing activities.
Requirements:
- A bachelor's degree in Marketing or a related field, with a Master's degree being an advantage.
- A minimum of 5 years of relevant work experience, covering event planning, partnership management, trade marketing, marketing campaigns, and budget management.
- Experience in a manufacturing industry, preferably FMCG (Fast-Moving Consumer Goods) or pet food, would be beneficial.
The successful candidate will have a proven track record of delivering results-driven marketing initiatives and will be well-versed in market trends and competitor activities. They will possess excellent communication and collaboration skills, with the ability to work effectively with internal stakeholders and external partners. If you are a motivated and creative marketing professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.
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