Marketing Officer

5 days ago

Pasig, Philippines JOB MATCHMAKER Full time

Job Summary:As a Marketing Officer at Gingersnaps, you’ll play a pivotal role in shaping and executing marketing strategies thatdrive brand growth, increase visibility, and help us connect with our customers in meaningful ways. Your expertisewill help us create marketing campaigns that resonate with families, spark excitement for our brand, and elevate theGingersnaps experience across all platforms. This is an exciting opportunity for a dynamic marketing professionalwho thrives in a collaborative environment and has a passion for creative, child-focused marketing.What You’ll Do:Lead Marketing Strategy: Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand,drive sales, and increase customer engagement.Market Research & Trend Analysis: Stay ahead of the curve by conducting market research to identify consumertrends, demographics, and competitors, and use this insight to shape effective campaigns.Creative Campaign Development: Collaborate with our creative team to develop visually stunning and child-friendlycampaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.Digital Marketing Excellence: Manage and optimize digital marketing initiatives, including social media, emailcampaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.Data-Driven Decisions: Use analytics tools to track campaign performance, assess ROI, and provide actionableinsights to continuously improve marketing efforts.Event Marketing & Community Engagement: Coordinate and participate in industry events, trade shows, and pop-upshops to connect with customers, build relationships, and showcase the Gingersnaps brand in person.Cross-Department Collaboration: Work closely with internal teams (product development, sales, design, etc.) to alignmarketing efforts with product launches, promotions, and brand initiatives.Stay Trend-Savvy: Keep up-to-date with the latest trends in children's apparel, marketing technologies, and industrybest practices to propose innovative ideas and strategies.Partner with External Creatives: Manage relationships with external agencies, vendors, and influencers to ensure thesuccessful execution of campaigns and collaborations.What We’re Looking For:Proven Experience: 3+ years in marketing, with a focus on brand management, digital marketing, and campaigndevelopment.Strong Leadership Skills: Experience managing a team, including creative professionals like copywriters and graphicdesigners.Creative Thinker: A flair for creating child-friendly and engaging content that speaks to families and enhances theGingersnaps brand.Analytical & Data-Savvy: Comfort with analytics tools and reporting, with a focus on tracking performance andoptimizing campaigns.Passionate About Kids Fashion: A genuine interest in children’s apparel and a desire to help build a brand thatresonates with both kids and parents.Team Player: You’re collaborative, communicative, and thrive in a fast-paced, dynamic environment.Why Gingersnaps?Creative Freedom: We encourage out-of-the-box thinking and value innovative ideas.Team Spirit: Work alongside a talented, passionate team that is committed to growth and success..If you’re ready to bring your marketing expertise to a brand that’s all about creativity, fun, and quality, we’d love tohear from youHow to Apply:Send your resume, portfolio (if applicable), and a brief cover letter outlining why you’d be a great fit for the MarketingOfficer role at Gingersnaps to hr@gingersnaps.com.ph . Let’s create something amazing together

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