Senior Marketing Strategist for Trade Channel Growth

1 month ago

Pasig, National Capital Region, Philippines Addiction Pet Foods Full time

Job Description

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We are seeking a highly skilled Senior Marketing Strategist to lead our trade channel growth efforts. As a key member of our marketing team, you will be responsible for developing and executing strategic plans to drive sales growth, increase brand awareness, and enhance customer engagement.

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Key Responsibilities:

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  • Develop and manage the annual calendar for B2C & B2B events across markets.">
  • Coordinate all event logistics, including planning, promotion, execution, and post-event analysis.">
  • Ensure successful execution of events and achievement of event-specific KPIs (e.g., lead generation, database collated, attendee satisfaction, ROI).">
  • Budget adherence and management of event-related expenses.">
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Partnership Development & Management:

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  • Establish and execute new partnerships to drive business growth.">
  • Maintain high partner satisfaction scores through regular communication and feedback.">
  • Increase co-branded campaigns and joint event activations to enhance brand visibility.">
  • Measure and report revenue and brand awareness uplift from partnership activities.">
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Trade Marketing Execution:

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  • Drive sales volume growth in trade channels through effective trade marketing strategies.">
  • Execute trade promotions and merchandising initiatives within deadlines.">
  • Analyze market share growth within key retail accounts.">
  • Evaluate ROI on trade marketing investments (e.g., promotional spend vs. sales uplift).">
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Marketing Campaign Management:

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  • Deliver on-time and on-budget marketing campaigns that meet objectives.">
  • Achieve campaign goals (e.g., lead acquisition, brand awareness, conversion rates).">
  • Monitor click-through rates, engagement rates, and conversion rates for digital campaigns.">
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Budget Management & Cost Efficiency:

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  • Optimize budget utilization and cost savings through vendor negotiations and partnerships.">
  • Analyze cost-per-acquisition (CPA) and ROI metrics for marketing initiatives.">
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Market & Competitor Analysis:

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  • Provide quarterly reports on market trends and competitor activities.">
  • Implement data-driven marketing strategies to stay ahead of competitors.">
  • Analyze market share growth within targeted segments.">
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Stakeholder & Team Collaboration:

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  • Maintain high internal stakeholder satisfaction scores through timely communication.">
  • Collaborate with cross-functional teams to achieve project outcomes and feedback.">
  • Conduct competitor pricing exercises as required.">
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Requirements:

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  • Bachelor's degree in Marketing or a related field.">
  • Minimum 5 years of relevant work experience in event planning, partnership management, trade marketing, marketing campaigns, and budget management.">
  • Experience in the manufacturing industry, preferably FMCG or pet food.">
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The ideal candidate will have a strong background in marketing strategy, excellent communication skills, and the ability to analyze data to drive business growth. We offer a competitive salary range of $120,000 - $150,000 per year, depending on experience, and a comprehensive benefits package.

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