Marketing Director

4 weeks ago

Taguig, National Capital Region, Philippines Somewhere Full time
Overview

Marketing Director (E-commerce Expansion Specialist)

Location: Remote (preferably with significant overlap with Australian time)

About Us

We are a fast-growing e-commerce business based in Australia, poised to expand into international markets, including the US and UK. Currently generating $2M AUD in annual revenue, our ambitious goal is to grow to $10M AUD and beyond. We're looking for a talented Marketing Director to help us achieve this vision and build a lean, high-performing marketing team.

About The Role

This is a senior-level role ideal for a marketing professional with extensive e-commerce experience, particularly in scaling brands from 7-figure to 8-figure revenues. You will lead our marketing strategy and execution as we prepare to enter international markets, leveraging your expertise in brand development, paid advertising, email marketing, CRO, and data-driven decision-making.

You will also manage a small team, including a social media coordinator, and eventually help build out a scalable marketing team to support our growth goals.

Key Responsibilities
  • Strategy Development: Design and execute marketing strategies to expand into international markets (US and UK).
  • Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
  • Brand Development: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
  • Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
  • Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
  • Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
  • SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
  • Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
  • Team Leadership: Manage the current social media specialist and collaborate on creative content. Plan for team growth by identifying skill gaps and recruiting top talent.
Qualifications
  • Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
  • Strong knowledge of international markets, particularly the US and UK.
  • Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
  • Expertise in marketing analytics and data-driven decision-making.
  • Excellent leadership skills and a track record of managing or building marketing teams.
  • Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
  • Exceptional communication and collaboration skills.
  • Fashion industry experience is a plus.
Why Join Us?
  • Opportunity to take a pivotal role in our international growth journey.
  • Competitive compensation with the potential for increases as we scale.
  • A chance to shape the future of our marketing team and strategy.
  • Flexibility to work remotely while aligning with Australian business hours.
How To Apply

If you're a results-driven marketer with a passion for scaling e-commerce businesses and breaking into new markets, we'd love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and success stories.

This role is perfect for a visionary marketer ready to leave their mark on a high-growth e-commerce brand.

Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Staffing and Recruiting

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