Marketing manager

4 weeks ago

Caloocan City, National Capital Region, Philippines Inspektai Full time

We are seeking an innovative and strategic Marketing manager to lead our marketing initiatives and drive Inspekt AI growth. This role is essential in developing and executing comprehensive marketing strategies, optimizing campaigns, and managing a talented team. As the Marketing Manager, you will play a key role in enhancing our market presence, engaging with target audiences, and achieving business objectives.

Key Responsibilities
  1. Develop and implement growth marketing strategies to achieve quality lead generation and enhance brand recognition.
  2. Support the design and execution of growth strategies aimed at increasing customer acquisition, retention, and revenue.
  3. Assist in designing, implementing, and evaluating growth experiments, scaling successful initiatives while iterating on those needing improvement.
  4. Lead, manage, and mentor the marketing team, fostering a collaborative and creative environment.
  5. Plan and execute digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.
  6. Analyze market trends and competitor activities to identify opportunities for growth and improvement.
  7. Oversee the creation of compelling content for diverse platforms, ensuring alignment with brand messaging.
  8. Coordinate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts.
  9. Monitor and report on campaign performance, providing insights and recommendations for optimization.
  10. Manage the marketing budget, ensuring efficient allocation of resources.
  11. Stay updated with the latest industry trends and incorporate innovative approaches into marketing strategies.
Qualifications
  1. Bachelor's degree in Marketing, Business, or a related field.
  2. Proven experience in a marketing managerial role, with a track record of successful campaigns.
  3. Strong understanding of digital marketing tools and techniques.
  4. Excellent leadership and team management skills.
  5. Analytical mindset with the ability to interpret data and make data-driven decisions.
  6. Outstanding organizational skills and attention to detail.
  7. Exceptional communication skills, both written and verbal.
  8. Proficiency in English; additional languages are a plus.
  9. Ability to multitask and manage multiple projects in a fast-paced environment.
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