Communications Design Executive
5 days ago
Initiative Taguig, National Capital Region, Philippines
We are IPG Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 18,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace.
We are looking for a COMMUNICATIONS DESIGN EXECUTIVE (aka INTEGRATED MEDIA PLANNER) who can join our INITIATIVE (media agency) team:
ABOUT THE TEAM
INITIATIVE is different from other media agencies. We are liberated by a new world structure designed to deliver highly differentiated and effective communications strategies for our clients.
Communications Design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned, and paid ecosystem in order to achieve a desired behavioral outcome.
THE COMMUNICATIONS DESIGN EXECUTIVE ROLE
This is an entry-level role within the Communications Design discipline requiring an eager, proactive, and energetic person who is passionate about media, marketing & consumer behavior. The Communications Design Executive is an important position within the Communications Design process, assisting in the creation of communications design briefs to help deliver on our clients' business objectives.
RESPONSIBILITIES
Client
- Assist Communications Designer Manager/Director with communications plan development
- Responsible for the delivery of accurate, impactful inputs that power the client's communications plan and grow their business
- Responsible for the timely, accurate delivery of day-to-day requests from the team
- Responsible for regular trend identification, culture, and competitive analysis for client (Prepares post-campaign reports)
Internal
- Learn how campaign reporting and analysis is done
- Help compile POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category
- Attend team brainstorming sessions with other internal partners to learn how to generate creative and compelling connections ideas
- Participate in departmental projects as requested
- Proactively seek out mentorship and learning from key Discipline leaders at Initiative
- Assist Communications Designers in compiling relevant industry research for the team to draw from
- Work with the Communications Design Manager/Director and Partnerships team to develop the RFP to develop the best possible plan for the communications idea
- Development of the flowchart/VMS grounded in the communications idea, including oversight of the plan being accurately produced to address the business goals
- Ensure the communications ecosystem extends beyond paid through the integration (and quantification) of owned, earned, and shared impacts
- Contribute to best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques across both traditional and digital media (e.g. Nielsen Arianna, Nielsen CMV, etc.)
- Contribute in ideation team sessions in conjunction with the Strategy team and relevant SBUs to generate creative & compelling connections idea (e.g. MOS presentations; media amplifications, etc.)
DESIRED SKILLS & EXPERIENCE
- Bachelor's degree in related field or equivalent with 1-2 years of work experience. Fresh graduates are also welcome to apply.
- Proactive, very ENERGETIC and eager to learn about media, marketing & consumer behavior
- Proficient in Microsoft Office programs, especially Excel and PowerPoint
- Ability to communicate concisely and clearly, both written and oral
- Good client communications skills, confidently presenting to and managing clients
- Strong time management, organizational and analytical skills
- Proven ability to work independently and as part of an integrated team
- Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
- Passion for consumer behavior and what motivates audiences to react
- Proactively seeks to solve problems with creative solutions
If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.
IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Seniority levelEntry level
Employment typeFull-time
Job functionMarketing, Advertising, and Analyst
IndustriesAdvertising Services
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